AVOWED OUT OF HOME

ANIMORPHIC BILLBOARD

To help introduce Avowed to the world, we brought a slice of its dark fantasy to Times Square with a 3D anamorphic billboard. Skeletons marched through ruins before the towering Envoy burst onto the scene—creating a moment designed to stop pedestrians in their tracks. Xbox’s Aaron Greenberg debuted the activation on social, with one video on X drawing over 84,000 views. With more than 330,000 people passing through Times Square daily, the placement delivered high-impact visibility at a pivotal moment in the campaign.

PROJECTION MAPPING

To bring Avowed’s lush fantasy world to life, we transformed static key art into a living spectacle through large-scale projection mapping. As daylight faded, the building-side billboard evolved—its familiar cover art reawakening in bioluminescent hues that mirrored the game's unique world. This night-time metamorphosis wasn’t just eye-catching—it was immersive, drawing crowds and sparking social shares. It was a high-impact moment designed to turn a passive ad space into an interactive encounter with the Avowed universe.

VINYL BILLBOARDS

In one of Avowed’s most visually striking out-of-home moments, we installed a dual-billboard activation at a high-traffic West Hollywood intersection. Each billboard featured dynamic, stand-alone art showcasing a key moment from the game—but together, they told a larger story: the game’s hero casting spells on enemies across panels. This “billboard duel” concept turned a common media buy into an uncommon engagement moment, encouraging drivers and passersby to piece together the full visual narrative—boosting memorability and organically inviting social sharing.