AVOWED PAID MEDIA

In the weeks leading up to launch, the push across social media and website takeovers demands a careful balance of fresh, inspired creative and dedicated, precise organization. With Avowed’s paid media campaign, we leveraged new tools (such as TikTok’s Story Selection format) and an array of approaches that introduced viewers to the game’s companions, combat systems, environment, and rich history. Partnering with platforms like IGN and Samsung, we also executed takeovers of their pages and UIs, creating engaging copy and modifying existing content to better fit those profiles. By the end of the paid media window, we had delivered over 200 placements with over 75 unique spec combinations to ensure that the word on Avowed was spread wherever potential players could be found.

CHOOSE YOUR BATTLES

CHOOSE YOUR COMPANIONS