AVOWED PARTNERSHIPS
NORTHSPORE - THE DREAMTHRALL ELDER BEAR
To deepen immersion and extend Avowed’s narrative into the real world, we partnered with North Spore to create a tactile, edible extension of the game’s fungal lore. Fans could download a 3D-printable model of the Dreamscourge-infected bear and cultivate oyster mushrooms—blue, pink, or golden—sprouting from its form. This interactive experience not only mirrored the game’s themes but also captivated audiences, earning coverage from outlets like PC Gamer and GameSpot. The initiative sparked enthusiastic community engagement and proved that when your campaign literally grows on people, they remember it
ART BY JESSE MARTIN - INFINITE ZOOM
To highlight Avowed’s rich world-building, we partnered with digital artist Jesse Martin, known for his viral infinite zoom illustrations. After sharing in-game visuals and concept art with him, Jesse crafted a mesmerizing zoom piece that echoed the layered depth of the game's environments. With over 200,000 followers, his post sparked strong fan reactions and reinforced Avowed as a world worth discovering.