ALL THE LIES
Kamala Harris Campaign
Highlight: 1 million views on Instagram in under 5 hours. According to the Harris Campaign team, those are really great numbers.
Total Engagements Cross-Platform: 3,573,256 (to date)
HEARTBEAT
Kamala Harris Campaign
Highlight: Viewed by 49,407 of 65,200 YouTube subscribers. Excellent engagement rate!
Total Engagements Cross-Platform: 2,218,672 (to date)
OUR FLAG
Joe Biden Campaign
Highlights: Debuted on Flag Day and then aired during Game 4 of the Stanley Cup, seen by their 3.1 Million viewers.
KAMALA HARRIS CAMPAIGN:
PROJECT 2025
WORK ETHIC
Broadcast: Both spots aired on night one of the DNC convention which averaged 20 million viewers across 13 networks. This was well above the first night of the RNC, which averaged 18.1 million viewers across the same networks. 23,500 people were also in attendance at the United Center.
Streaming: Over 7 million people streamed the first night of the convention.
THE LINCOLN PROJECT:
CLEAN HOUSE
Highlights: Running in theaters in Pennsylvania, ahead of THE APPRENTICE film. In media strongholds like NY and DC, geo-fenced online release 1-day ahead of TRUMP events in market.
Total Engagements Cross-Platform: 933,918 (to date)