HALSEY

IF I CAN’T HAVE LOVE, I WANT POWER

For her 4th album, Halsey created a visual album diving into themes of love and power, and the horror that women face with this impossible choice. Our partners at Capitol records wanted a theatrical approach to introduce this visual masterpiece to the world - so they turned to us.

We were beyond inspired by the powerful themes and music, as well as the magnificent and haunting imagery that brought it all together. From announce to trailer, in-theater, album launch and streaming - we developed a campaign that brought these themes to life, shining a spotlight on the epic visuals shot in IMAX alongside her incredible music.

The album debuted at #2 in the US (blocked from the #1 by Kanye’s DONDA) and the film screened exclusively in IMAX theaters - sold out shows across the country before releasing on HBO MAX.