McCARTNEY III

 
 

Capitol Records approached Buddha Jones looking for an innovative way to announce Sir Paul McCartney's third installment in a trilogy of self-produced albums following McCartney in 1970 and McCartney II in 1980.

It's not every day you get the opportunity to work with a living legend - and we were thrilled to say the least. From records to iPods, McCartney's music has reached generations of fans, delivering against the notion that his music stands the test of time. Created with a combination of special shoot and archival imagery - we wanted this piece to be a tribute to the history and timelessness of McCartney's music.

Both McCartney and Capitol Records were over the moon. The album announce was the most successful in his solo career, garnering over a million views in the first 2 hours (more than the others reached in the first days).

Album Announce

Album Trailer

Slidin’ Trailer

 

III IMAGINED

 
 

For McCartney III Imagined, McCartney enlisted numerous collaborators to remix and perform songs from the album, including: Beck, Dominic Fike, Khruangbin, St. Vincent, Dev Hynes, Phoebe Bridgers, Ed O'Brien, Damon Albarn, Josh Homme, Anderson .Paak, Robert Del Naja, and Idris Elba.

In order to promote the album and highlight the incredible collaborations, we developed a “re-imagined” look of the die - the hero image of MC3. Leaning into the different musical styles of these incredible artists and built entirely in 3D, these dancing dice teased audiences, getting them hyped to hear such contemporary takes on the iconic music of Sir Paul McCartney.